We follow a six-step process to build functional, stylish websites.
We firstly need to understand the purpose of your site – are we providing information, a reference point, a collection of resources, a membership hub, or providing online buying facilities? Does your internal team need admin or editing capabilities? What other systems need to integrate with your site? We can educate and explain how these factors influence the build and outcome.
Once we have identified the job to be done, we research your competitors to make sure we are not replicating anything they are already doing. We also look for common trends in your industry to either adhere to or divert from depending on what impact the website needs to make. Additionally, we assess what integrations are required and how to execute these most efficiently.
Some components of the website may have already started being designed such as headers and footers, contact forms, and page layouts. But the greater style and design now begins based on your feedback and preferences, and your brand’s characteristics. The design is not just about colours and shapes but also about making sure the right file formats are used to maximise usability.
The build of the site is undertaken on a development server that allows us to test and demonstrate functions and navigation prior to going live. During the build phase, we check the site against PageSpeed Insights to review how Google interprets the site for speed and build quality. It is also in this stage where we integrate analytics tracking codes (Google Analytics, social media tracking etc).
How exciting! Once the development build is approved by you, we then stage the launch process which involves us moving the site from our dev server to your own hosting package (which we can assist with if you do not have one). We do this outside of regular business hours so that we can rerun our tests on the live site without inconveniencing any visitors. It's now time to tell the World!
Once the site is up and raging, we monitor uptime, we monitor for broken external links or images, we keep technical functions updated (platform versions, language versions), and make sure a functional backup and restore facility is in place. Should additional content, media, or edits be required, we can either teach your team how to action these tasks or we can take care of it for you.
Our website design projects work off the following principles.
We make sure your site is stylish, funky, pretty, kooky, or plain – whatever aesthetics you need to represent your company’s style and purpose.
It’s great for a website to look nice, but the user experience needs to match. We make sure the site continuously performs at its optimum.
Whether you have a CRM in play, marketing tools, or live chat facilities, we ensure the new build facilitates the smooth integration of these utilities.
We sort out all the small things that can become troublesome or frustrating – hosting, domain acquisition, analytics, and Google site submission.
We use the following utilities and services to create robust, stylish website projects.
We’re ready to help take your business to the next level. Let us know which areas in your marketing you’re hoping to improve, and we’ll provide you with a roadmap on how to get there.